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Businessweek: The Power of Smart

Businessweek: The Power of Smart Design
In a nation where most people still can't program their VCRs, the key is imposing discipline on designers and technologists who pride themselves on their quirky style or technological prowess -- without, of course, quashing creativity. At IDEO, that means following a well-defined process that includes a heavy emphasis on teamwork, brainstorming, and prototyping.

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