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Business Week: Usability Is Next to Profitability

Business Week: Usability Is Next to Profitability
"Buyers have become much more demanding about usability because they know what's possible to do now with a high-performance PC and a little imagination. The Web has accelerated the process. After all, Web sites such as Amazon.com are really just complicated pieces of sales and tracking software with a simplified yet very powerful 'front end' that an average person can easily use."

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