Business case for deleting content
Gerry McGovern on why it is necessary to get rid of redundant, outdated or trivial (ROT) content:
"Instead, many web managers-particularly the newly appointed ones-want to do a redesign. This is much more fun. It involves hiring latte-drinking, cool-haircut web designers, who will eulogize the brand and dress up the first couple of levels of the website in shiny new graphics. But the rot of out-of-date, badly organized content remains. The organization feels good because it has 'done something'. But what has it done? It has engaged in the classic, ever-popular pastime of putting lipstick on a pig."
Permalink | Tuesday, November 18, 2008
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