Business 2.0: Nag-O-Matic
Business 2.0: Nag-O-Matic"Captology is the science of using technology to modify behavior... But the most interesting application of captology techniques I've seen comes from Nubella, a health and nutrition startup. Nubella's product works with grocery store bar-code scanners. When a customer scans his supermarket club card, Nubella compares purchase data with a database of recommended daily nutritional intake. The system then mails out coupons to encourage customers to fill the gaps in their diet. If I'm not getting enough selenium, for example, I might receive a coupon to save half a buck on a can of Brazil nuts."
Permalink | Thursday, March 06, 2003
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