Business 2.0: eBay’s Secret Ingredient
Business 2.0: eBay's Secret IngredientFar less understood, however, is the invisible fuel that powers that machine: eBay's unique ability to attract vast amounts of what economists call social capital. The rest of us might call it trust, or goodwill, or credibility. Whatever you call this resource, eBay, in its vast community of buyers and sellers, deploys more of it than almost any company in memory. Social capital is what enables eBay to harness the creativity of the millions of entrepreneurs on its site striving to meet the most capricious demands of the even more numerous buyers who also congregate there.
Permalink | Tuesday, February 26, 2002
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