Business2.0: The Garage That Saved Whirlpool’s Soul
Business2.0: The Garage That Saved Whirlpool's Soul"First, Starr and others set up an intranet site where any of Whirlpool's 25,000 U.S. employees could post ideas for new products. The team tracked an idea as either "gearing up," "in limbo," or "shelved." If it had legs, the employee who suggested it would pair up with a "sponsor" like Starr, then pitch the "I-Board" -- a kind of internal venture capital outfit -- for R&D funding."
Permalink | Monday, February 10, 2003
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