Burger King & Mary’s Little Lamb
After a presentation to a client, I stopped by Burger King in Holland Village (Singapore) and ordered their new offering -- Juicy Flame-Grilled Lamb with Spicy Pepper Sauce. Personally I think BK makes the best burgers (at least in Singapore) and their new offering did not disappoint. It was served piping hot and the pepper sauce was delicious. With the first bite I was already thinking of telling some friends about it. Things turned sour when I read the sub-text on the lamb burger advert. Here's what was written:
Here I am, enjoying an early lunch, trying out a succulent lamb burger, and this damn ad sitting on my tray reminds me of Mary's Little Lamb! How sadistic is this?
And by the way, this is the official BK ad for their burger. Here's the complete ad. Click the image to view full-size.
In the era of emotional branding, this one takes the cake. Perhaps, I should mail the marketing department or agency a copy of Margaret Mark & Carol S. Pearson's book on building extraordinary brands through the power of archetypes: The Hero and the Outlaw. If things continue this way, BK's archetype will be more towards Sid in Toy Story who loves torturing toys, than of the health conscious caretaker intent on giving us nutritional value.
Permalink | Wednesday, August 24, 2005
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