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Brand Value and the User Experience

Brand experience is an important facet user experience design. In this article, Kelly Goto explores 4 principles that go into providing a powerful brand experience. The user experience should be:
  1. Comfortable
  2. Intuitive
  3. Consistent
  4. Trustworthy
For those interested in exploring further, David Aaker's book, Building Strong Brands is a good read.

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