Brand Experience in User Experience Design
Nice article by Steve Baty over at UXMatters on the brand-UX connection.
"As user experience professionals, we have the opportunity to work more closely with brand and marketing specialists to clearly articulate the brand perception we want to elicit from our customers. Brand perception is, in part, an expectation on the part of a customer regarding future interactions with a company and its products and services. To achieve our desired brand perception, we must consistently represent and deliver the brand values we have led customers to expect."
Permalink | Tuesday, July 25, 2006
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