Boxes and Arrows: Talking with Virginia Postrel
Boxes and Arrows: Talking with Virginia Postrel"Designers say “We solve problems” and “We can do strategy,” and they forget that everyone else is also solving problems and contributing to strategy. The question is what problems can you uniquely solve? Where's your value-added? If you try to sell yourselves as another sort of engineer, the engineers will just scoff at you—and rightly so. Yes, you contribute important functional qualities. They're absolutely critical. But you also contribute style, and style is valuable in the marketplace, because real people—your customers—care about it. Again, the trick is to identify with the customer and to get your colleagues to see that doing that will make the organization more successful."
Permalink | Tuesday, September 30, 2003
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