Boxes and Arrows: Inconspicuous Consumption: Lessons for Web Design from Mall and Retail Design
Boxes and Arrows: Inconspicuous Consumption: Lessons for Web Design from Mall and Retail DesignBut, in many ways, websites are like shops in a mall--even websites that are not primarily intended for commerce. They compete with other websites for “traffic,” just as stores compete with one another for shoppers. Stores try to hold onto shoppers until they make a purchase, just as web designers try to promote “stickiness” until users complete their intended task. Stores also hope that first-time customers become regulars, just as designers of websites hope that first-time visitors will return again and again.
Permalink | Thursday, September 19, 2002
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