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Blogroots: Using Blogs in Business

Blogroots: Using Blogs in Business
This chapter explores another powerful way in which blogs can be used: in a business environment. There is great potential for business weblog use, from project-based team weblogs to the constant churn of content through a weblog on a corporate site. This chapter shows you different ways you can use weblogs in your business, and also examines the benefits of doing so. At the end of this chapter, a tutorial steps you through the process of creating a topic-specific business weblog.

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