Block reading: how we read on the Web
Gerry McGovern says that we don't scan a page, we scan blocks or sections of it.
"Over the years, I have found that people don’t really scan an entire webpage. Rather, they break the page up into various sections or blocks and then scan within these areas. The left column is where people expect to find the core navigation for the area they are searching for. So, for example, if they are searching for a product, and they are on the products homepage, they expect to find the main products listed in the left column."
Permalink | Sunday, October 05, 2008
Page 1 of 1 pages