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Big-Time Blogging

Bill Ives on business blogging: "For businesses or divisions in which community building is an objective, such as developer networks, cross-functional collaboration teams, research groups, or customer user groups, blogging tools deliver ideal capabilities. By the same token, individual and group control must be acceptable, and even desired, for blogging to work in a corporate setting. In addition, the personal voice must be seen as a good thing, whether to form a more direct connection to customers or to allow for more meaningful discussions within the firewall."

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