BBC: Bus ride to theBBC: Bus ride to the future
Riding a red double-decker bus through the streets of London, UK, may seem an odd way to look into the future of technology. But this is what researchers at Intel are doing... Dr Bell is part of a group of psychologists, anthropologists and social scientists working for Intel on a new form of industry research called ethnography. This involves studying people to find out the difference between what they say they do and what they really do in their daily lives.
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