Alan Cooper: Navigating isn’t fun
Alan Cooper: Navigating isn't funA well-designed business program must make its structure and organization as clear as possible. Users don't want to waste time solving the mystery of where resources and information are hidden. A well-designed business program doesn't act as the user's opponent, pitting him against his tools, forcing him to ask, "Where are the tools? Where are the answers? Where is the related information? How do I get back to where I was?" It's not productive for the company and it isn't much fun for the user. And ultimately, it will cause the user to either abandon the site, or abandon the Web altogether, both of which have been common occurrences lately.
Permalink | Wednesday, October 17, 2001
Page 1 of 1 pages