ADT: Managing Web Content (viaADT: Managing Web Content (via webword) Corporate America has long had a mixed response to the question of whether to buy or roll its own applications. That debate is now being renewed in the arena of Web content management. Some customers maintain it makes more sense to build their own system, especially given the rich development tools available today. But analysts generally caution against it, saying it is a giant money pit with little real return.
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