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AdaptivePath: Face to Face With Your Users: Running a Nondirected Interview

AdaptivePath: Face to Face With Your Users: Running a Nondirected Interview
"In a nondirected interview, the interviewer is more than just a conversation partner; you have to behave differently. You must be more vigilant about the meaning of your words and their implications. An accidental ambiguity can cause you and your interviewee to use the same word very differently; a leading question can guide an interviewee to provide a different answer than what they truly believe. Here are some guidelines..."

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