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A new approach to conference learning

This article describes an engaging approach to devise workshops and conferences where participants' specific pain-points and objectives are targeted:

"Instead of using third-person case studies as the context for a problem-solving exercise, we drew from our participants’ actual needs. A template was e-mailed to early registrants, asking them to identify key points of their business challenges--the challenges that would form the basis of the team’s case problem."

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