A market (design) research primer for designers
Brianna Sylver has written a nice overview of design research methods and then summarizes by showing when to use which method. The comments on this article debate the use of the term 'market research' over 'design research'. I won't fret over vocabulary. If you prefer the term 'design research', just use it in place of 'market research'. Confused already?
Page 1 of 2 pages