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A Look Behind The Curtain At YouTube’s User Experience Research

Jason Kincaid writes about how YouTube tries to constantly test out and understand how its users are using the website.

“To help gauge the Watch page’s ideal layout, YouTube invited in a number of users and gave them magnets that represented different elements from YouTube and other popular video sites. The results were not surprising, but they present an interesting challenge to YouTube: the vast majority of users chose to streamline their page as much as possible, featuring a large video player, a search box, and a strip of related videos. But the site’s heavy uploaders, who are obviously key to YouTube’s success, tended to favor a more complex site with a greater emphasis on analytics, sharing, and social interaction.

YouTube’s task is to figure out a way to appeal to both sets of users.”

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