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20 tips for writing for the web

Eric Reiss shares web writing tips that he has gathered over the years. It sems that George Orwell’s rules are a must-have in any such list.

George Orwell, the English author of 1984, Animal Farm and other classics, has six rules of writing. Here they are – they’re all gems:

1) Never use a metaphor, simile, or other figure of speech that you are used to seeing in print.
2) Never use a long word where a short one will do.
3) If it is possible to cut a word out, always cut it out.
4) Never use the passive voice when you can use the active
5) Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday equivalent.
6) Break any of these rules sooner than say anything outright barbarous!

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